Allure Bridals has grown into an award-winning bridal manufacturer from a background of 12 years as a retail store.
In 1998, Allure produced their first gown under the then unadvertised collection, Exclusive Bridals. From there, the Allure Bridals line was introduced and quickly gained a reputation for beautifully beaded and well-constructed gowns.
In 2003, Allure introduced the Allure Construction. This patented built-in corset provides the signature fit and structure you can only find with Allure. With a perfectly constructed gown made with luxurious fabrics in a modern silhouette, every Allure bride walks down the aisle in confident style.